Challenge: Loneliness and social isolation is the big public health issue of the upcoming decades and experts say that one in every five global citizens is affected. The key problem lies in the communication gap between generations. Seniors are used to physical communication while their grandchildren love digital communication. They collect, communicate and share memories with technology that is often seen as a barrier to the seniors of our society.

Solution: KAMA is a phygital product that includes a simple app designed for Seniors to help them deepen connections with family and their memories through stimulating tasks.